Ideals, visions and great music.




Prime Collective 2016


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News & Updates


The highly anticipated album 'Aftermath' by APHYXION is now out worlwide! 

To celebrate, the band has also released the 3rd and last single 'Same Kind of Different' - watch the music video below.

Order the album here: http://aphyxion.bigcartel.com/

And stream it on Tidal, Spotify, Apple Music etc.



NORTHERN BLUES has released a new song, which marks the end of an era, but also a new beginning. 

The guys are back in the studio working on new music, which they can't wait to share with you all.

Stay tuned, and meanwhile you can listen to their song here:



Prime Collective attended Hokuo Music Week in Japan again this year. It was an exciting week, with a lot of new possibilites.

We brought The Interbeing along, and their showcase was sold out! 

Watch this little video from our succesful trip here: 



APHYXION has released their 2nd single from their upcoming album 'Aftermath'. To celebrate the release of their single 'Dark Stains on Ivory', they have also announced an upcoming Danish tour. 

Watch their lyric video here: 


03/12 – Riamuf, Ribe (releaseparty)
13/01 – Vintermetal, Skråen Aalborg
03/03 – Templet, Lyngby
04/03 – Konfus Ungdomshus, Esbjerg
09/03 – Sønderborghus, Sønderborg
10/03 – Bygningen, Vejle
17/03 – Beta, København
24/03 – Atlas, Aarhus (Tour finalparty)



We are proud to present a trailer for our upcoming Prime is Coming tour. Check it out on our Facebook page!



Yet another Prime band has released an album! This time it is Prevail with their debut album 'War Will Reign'. 

Order it here: https://prevailmetal.bandcamp.com/

And stream it on Tidal, Apple Music, Spotify, etc. 


APHYXION have just released their first single 'Destined to Fail' from their upcoming album. To sweeten the news, they have also released a music video for the single. Check it out! 



Yet another Prime band has signed internationally! 

Congratulations to I'LL BE DAMNED for signing with Drakkar Records and Dragon Productions, who will be re-releasing their debut album this spring. 



Halcyon Hope have just released their album 'Onward to Fracture Town'. 

They have two versions available: The REGULAR album version and the DELUXE edition. Both can be found on your preferred streaming site worldwide. 

Or you can listen to their album at our profile on Soundcloud.



We are happy to announce that NORTHERN BLUES now are a part of Prime Collective! They are going to be the youngest band at Prime, and we welcome them to the family!  



Odd Palace have released a new music video for their song 'The Itch', which they played live for the first time at their show at Distortion 2016. Check it out below! 



They were named upcommer of the year at the Danish Rock Awards. They we're awarded best concert at the festival at this years Spot Festival by GAFFA. MØL is their name, and they are one to watch. We are happy to say that we have sealed a deal with these gifted bunch of guys, and we are looking forward to releasing their debut album in 2017.



Today we have sealed the deal with Aphyxion. One of danish metals true great. See our Facebook for a longer update. Album will follow in December.



Today on the 1st of December the Prime Collective is unveiled for the first time. The collective is a newly established management and promotion company founded by Mirza Radonjica, earlier head of promotion and A&R of Target Group/Mighty Music, and frontman of Danish alternative rock band Siamese. Prime Collective further consist of Jacob Aarosiin Hansen from the industrial metal band The Interbeing who like Mirza is a former employee of Target/Mighty Music where they both in the period 2009-2014 have been working with promotion, booking and A&R.

Besides the two musicians who professionally have worked with Danish rock and metal for five years, the company consists of the two acclaimed and respected bloggers Tim Larsen (Rockfreaks) and Neema Rad (Moshcouture).

Prime Collective has the vision and ambition to cultivate and pave the path for contemporary, original and talented bands who seek more than just the comparison with the rock and metal icons of the past. The understanding and respect for the musical giants of the past is great, but the task of the Prime Collective artists will be to work with a creative output that can provoke, renew and vitalize the Danish rock and metal scene, that due to its own glorious history is hard to change, with the result that the time quietly runs from it.

Prime Collective is a professional collective whose task is to further Danish hard rock and metal, and thereby make it relevant again. Both nationally and internationally.